Despite the extensive research into coaches roles in supporting athletic development and motivation for sport, few studies have examined coaches attitudes and practices towards athletes dual careers. The present study extends European research into athletes dual careers by examining Finnish ice hockey coaches attitudes and practices surrounding players education. Ten male coaches aged 27-52 participated in semi-structured interviews. The data were analysed with an existential-narrative theoretical framework and with thematic and structural narrative analysis. Three composite vignettes were created entitled supporting athletic development and players in reaching their own goals, enjoyment and physically active lifestyle and "developing good persons". The analysis revealed that although all coaches embraced the official rhetoric where school is a priority over ice hockey, most of them had few practical examples of how this view had informed their coaching practice. It is concluded that young players may be easily lured into dreams of professionalism, whereas coaches dominant narrative of education as a back-up may be ineffective to spark athletes interest and engagement with education. ABSTRACT FROM AUTHOR
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