Following the agenda of others: IOC communication in the Olympic postponement

World news in the first three months of 2020 was dominated by information about the progress of the pandemic caused by COVID-19. The theme left the pages dedicated to health and invaded the news in all the editorials. As the disease progressed around the world, the International Olympic Committee, in a posture of isolation, maintained its media channels with information on the preparation for the Tokyo Olympic Games, initially planned for 2020, as if the disease was not related to the Olympic movement. The attempt to maintain a parallel agenda, however, was overcome by the facts and the interest of the traditional media in reporting on the feasibility of holding a worldwide event during a pandemic. This article analyzes two official IOC channels - the entity's official portal and the Twitter profile, and discusses, based on the scheduling theory, the position adopted by the entity. Based on the data collected, it was possible to observe that the COI, while ignoring COVID-19 for a long time, opened space for the media to guide the debate and to report private information about the COI even before the official channels of the entity.
© Copyright 2020 Olimpianos - Journal of Olympic Studies. Centro de Estudos Socioculturais do Movimento Humano (CESC). All rights reserved.

Subjects: Olympic Summer Games 2020 2020 2021 organizing IOC sport politics administration management mass media Internet
Notations: organisations and events management and organisation of sport sport history and sport politics
Tagging: Coronavirus Twitter
DOI: 10.30937/2526-6314.v4.id96
Published in: Olimpianos - Journal of Olympic Studies
Published: 2020
Volume: 4
Pages: 64-83
Document types: article
Language: English
Level: advanced