This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport. Table of Contents 1 Overview of Perspectives on a Global Pandemic`s Impact on the Sport Industry Paul M. Pedersen, Brody J. Ruihley and Bo Li Part I: Managerial Reflections 2 The Role of Advocacy, Coping, and Communication for Athletic Administrators in the Midst of the Covid-19 Crisis (Tomika Ferguson, Maggie Brocklebank, Marra Hvozdovic and Vanessa Moore) 3 Athletic Recruiting During Covid-19: The Paradox of Recruiting While on Pause (Karlee A. Posteher) 4 Environmental Change, the Sport Industry, and Covid-19 (Stavros Triantafyllidis) 5 The Impact of Covid-19 on Security at Sporting Events: Preventing the Biological Bomb (Austin Duckworth, Jörg Krieger and Thomas M. Hunt) 6 Covid-19 and Korean Professional Sport: Understanding the Administrative Side of League Management During the Global Pandemic (Juha Yoon) 7 New Zealand Tennis`s Match Point Moment: The Covid-19 Conundrum (Trish Bradbury and Chris Galloway) Part II: Marketing and Communication Perspectives 8 Diminishing the Distance During Social Distancing: An Exploration of Australian sport Organisations` Usage of Social Live Streaming Services Throughout Covid-19 (Sarah Wymer, Ashleigh-Jane Thompson and Andrew Martin) 9 The Impact of Covid-19 on Sport Sponsorship: The Views of Industry Professionals (Norm O`Reilly and Gashaw Abeza) 10 The Impact of Covid-19 on Sport Consumers: A Shift in Consumption (Jason M. Simmons, Mark A. Slavich and Peyton J. Stensland) 11 Covering a Sporting League Without Games: Media Framing Around Covid-19 and the Australian Football League (Olan Kees Martin Scott, Adam T. Pappas, Alex J. Stoikos, Paul R. Morra and Patrick Reid) 12 British and American Media Framing of Online Sim Racing During Covid-19 (Timothy Robeers and Lindsay Caroline Sharp) Part III: Governance During the Pandemic 13 The Effect of Covid-19 on Hong Kong Sports (Siu Yin Cheung and Jennifer Y. Mak) 14 Covid-19 and the Chinese Super League: Managing the World`s Most Popular Sport in a Time of Global Crisis (Jingxian (Cecilia) Zhang, Bo Li and Brody J. Ruihley) 15 Team Peru Olympic Decision-Making During COVID-19 (Michael M. Goldman, Raul A. Rosales Zavaleta, Gustavo A. San Martin Castillo and Shaun Read) 16 Bailouts and Tax Breaks: Slovenian Olympic Committee`s Communication During Covid-19 (Simon Licen) 17 Tennis Players` Responses to Covid-19 and the Global Pandemic`s Impact on Professional Tennis Governance (Kelsey Slater and Jim Watkins) 18 Critical Reflections on the Future of Global Sport Governance in a Post Covid-19 World: Levelling the Field (John Sugden and Jack Sugden Part IV: Spectatorial and Participatory Aspects 19 Scottish Golf and Covid-19 (Fiona Skillen) 20 Covid-19`s Impact on a Sports League: The XFL and the Progression of Sport Betting (Rocco P. Porreca? 21 Pandemic Mitigation and Communication Strategies During Local Sports Tournaments in Japan (Fred Ariel Hernandez) 22 The Mass Mobilization of Polish Football Fans in the Face of Covid-19: Duties of the Heart (Michal Mazurkiewicz) 23 Covid-19 and the Mobilization of Ultras in Croatia: From Hooligans to Community Heroes and Back? (Benjamin Perasovic, Marko Mustapic, Dino Vukušic and Andrej Ivan Nuredinovic) 24 Changing Landscape of Civic Engagement of Fans: Understanding the Ramifications of Covid-19 and the Absence of Face-to-Face Interaction in European Football (Alex Gang) Part V: Sociological and Psychological Reflections 25 The Deprivation of Live Sports Broadcasts During Covid-19: Israeli Sports Fans During the Global Pandemic (Ilan Tamir) 26 Covid-19 in Indigenous Communities: Five Protective Factors of "Exercising" Sovereignty (Kelsey Leonard, Natalie Welch and Alisse Ali-Joseph) 27 The Influence of Sport on the Public`s Recognition of a Global Pandemic: Time to Get Real (Zack P. Pedersen and Antonio S. Williams) 28 Potential Benefits of Covid-19 Transition for Athletes: Unintended Consequences (Theoklitos Karipidis and Jesse A. Steinfeldt) 29 Patient Zero: Covid-19 and Rudy Gobert`s Reputational Crisis (Braden Hale Bagley) 30 From Positive Momentum to Economic Turmoil: The Influence of the Covid-19 Pandemic on Women`s Professional Football/Soccer in Denmark (Kenneth Cortsen)
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