This one-day conference in Melbourne on August 4 is an annual event that began in Australia just a few years ago and now extends to Asia and Europe. Check out the series website for any forthcoming conference near you, and don't miss it! The website does not name organizing or founding personnel, but it appears to be an initiative of the Vumero Institute, which positions itself as "the world's education company for finance, technology, and data-driven industries." It's hype, of course, but they certainly promoted a winner on this occasion. We were surprised to find well in excess of 1000 attendees, which speaks both of the success of previous conferences in the series and of the promotion of this one. All presentations were by invitation, and there were no poster sessions or abstracts, so symposium would be more accurate than conference. About half of the sessions were chaired panel discussions, which were generally less informative than the solo speaker sessions. Slides of at least some of the latter will be available, but when and for whom are not clear. Watch this space. There were three concurrent streams: "Sports Teams and Leagues", "Brands, Fans and Engagement", and "Sports Technology and Data Science". Some of the presentations were little more than advertisements for the latest products, but it was still interesting to learn about such products and the people who use them. As usual, this report is focused on factors affecting athletic performance, with sport and topic highlighted. Backgrounds to each of the named speakers (managers and marketers of sports organizations and software companies, experienced practitioners, innovative researchers) are available at the conference website. As in this year's ECSS report, we have highlighted our favorite presentations with Wow!
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